The Runway, a show for reflection?
Milan Fashion Week has ceased to be just a runway for showcasing garments and dictating trends. We saw this firsthand in the latest presentation by Avavav, an experience that forcing the spectator to become an active part of the scene
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Marianieves Tejeda
Far from dictating rigid trends, Prada’s proposal connected with something much more real: the decisions we make in front of the closet every morning. What do I wear? How do I combine this? Does it work if I wear it differently?
Two apparently opposite strategies that, nevertheless, converge at the same point: the fashion show has ceased to be solely an exhibition or sales platform. Today, the runway functions as a space for positioning.
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