Vogue promotes “artificial beauty” in its pages
For the first time, the international fashion magazine, through its French edition has launched a campaign featuring an AI-generated model
Marinieves Tejeda / El Sol de México
After a century of establishing beauty standards based on real models or iconic social figures on its covers, Vogue France now presents, for the first time, a campaign starring a model created by artificial intelligence.
The publication sparked a wave of criticism and understandably so. This is a magazine that, for decades, challenged traditional beauty standards, addressed political issues on its covers, and bore witness to the cultural transformations within the fashion world.
Today, however, it finds itself at the center of a controversy that, rather than celebrating innovation, reveals a step backward. All I can think is: hadn’t we already moved past the phase of promoting unrealistic and unattainable beauty standards?
Even more troubling, they displace an entire sector of models, photographers, makeup artists, editors, and creatives who, for years, have narrated and, in many cases, transformed history through visual storytelling.
By resorting to this kind of campaign, the magazine ends up reinforcing the same aesthetic ideals and stereotypes it once aimed to challenge emptying its visual proposal of substance and leaving behind the boldness that once defined it.
The problem isn’t artificial intelligence itself, but its predictable, repetitive and even boring use. When fashion is stripped of its narrative depth, its ability to move, question, and tell a story, it stops being a language and becomes mere empty aesthetics.
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